Clearly, I’m all in for marketing ethics. And yet, I can understand the argument that many marketers and business owners use to justify their unethical marketing practices. “But unethical marketing messages work!” they say.
Building ethical marketing messages isn’t always easy. It can be difficult to strip away the unethical tactics we’ve been using for years. You may not be able to discern an ethical marketing message from an unethical one, or you may feel like there’s no way that marketing can be ethical in the first place.
In my last post, “Can Marketing Be Ethical?” I left off by asking how we can give marketing ethics a seat at the table. By table, I was referring to the symbolic table where important business decisions are made.
Most people today believe that marketing is inherently evil, and I get it… Marketing doesn’t exactly have the best reputation. However, the question we’ll seek to answer in this post is not whether marketing is ethical in practice but whether marketing has the ability or potential to be ethical.
The focus of this blog is marketing ethics, so it only makes sense to begin by answering the question, “What is marketing ethics?”
I want to work with you, not for you. I want to understand and champion what you’re most passionate about. I firmly believe that a rising tide raises all ships. Your success is my success. Details matter. Adaptation is required.
For nearly 13 years, I’ve created content and copy for small businesses. Helping business owners find the right words to communicate with their customers is something that brings me great joy, and I consider myself lucky to make a living doing what I love.