Category Archives: Thoughts

Clearly, I’m all in for marketing ethics. And yet, I can understand the argument that many marketers and business owners use to justify their unethical marketing practices. “But unethical marketing messages work!” they say.

I want to work with you, not for you. I want to understand and champion what you’re most passionate about. I firmly believe that a rising tide raises all ships. Your success is my success. Details matter. Adaptation is required.

For nearly 13 years, I’ve created content and copy for small businesses. Helping business owners find the right words to communicate with their customers is something that brings me great joy, and I consider myself lucky to make a living doing what I love.