Studio Franco

Studio Franco

Helping Small Businesses Grow

Category Archives: Thoughts

But Unethical Marketing Messages Work!

Photo of women having a discussion in front of a laptop

Clearly, I’m all in for marketing ethics. And yet, I can understand the argument that many marketers and business owners use to justify their unethical marketing practices. “But unethical marketing messages work!” they say.

Posted byKara FrancoOctober 9, 2019October 9, 2019Posted inThoughtsLeave a comment on But Unethical Marketing Messages Work!

A Manifesto

assorted letterpress printing blocks -- click to read blog post, "A Manifesto"

I want to work with you, not for you. I want to understand and champion what you’re most passionate about. I firmly believe that a rising tide raises all ships. Your success is my success. Details matter. Adaptation is required.

Posted byKara FrancoJanuary 25, 2019February 26, 2019Posted inThoughtsLeave a comment on A Manifesto

The Beginning

girl on a hill overlooking winding path -- click to read blog post, "The Beginning"

For nearly 13 years, I’ve created content and copy for small businesses. Helping business owners find the right words to communicate with their customers is something that brings me great joy, and I consider myself lucky to make a living doing what I love.

Posted byKara FrancoJanuary 23, 2019April 18, 2019Posted inThoughts8 Comments on The Beginning
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