Building ethical marketing messages isn’t always easy. It can be difficult to strip away the unethical tactics we’ve been using for years. You may not be able to discern an ethical marketing message from an unethical one, or you may feel like there’s no way that marketing can be ethical in the first place.
In my last post, “Can Marketing Be Ethical?” I left off by asking how we can give marketing ethics a seat at the table. By table, I was referring to the symbolic table where important business decisions are made.
Most people today believe that marketing is inherently evil, and I get it… Marketing doesn’t exactly have the best reputation. However, the question we’ll seek to answer in this post is not whether marketing is ethical in practice but whether marketing has the ability or potential to be ethical.