for small businesses

  • copywriting & editing
  • content strategy

Effective marketing copy is more than just persuasive, it’s also personal. It connects with your customers through tone and style.

Without a clear brand voice, your copy will fail to inspire brand loyalty. With it, you’ll cultivate customers for life.

Developing a brand voice is one of my specialties. Just as a designer can create a brand style guide with reusable assets and guidelines, I can create touchstone content for your business.

Touchstone content can be used with minimal modification just about anywhere: your website, social media accounts, brochures… even as a conversation starter at networking events.

Copy that speaks to your customers’ wants, needs, and anxieties is invaluable. This kind of copy doesn’t just sell. It connects and inspires brand loyalty; it’s the key to websites that work.