project deliverables
Landing page, email automation
services provided
Landing page design and development, copywriting, follow-up email automation
the client
Launching Your Success (LYS) helps ambitious individuals, teams, and companies leverage the power of personal brands.
In early 2018, the founder of LYS spoke at a podcasting conference in Orlando, FL. To make the most of this engagement, I created a landing page that captured contact information from the attendees.
After the LYS breakout session, attendees visited the landing page. In exchange for a name, email address, and favorite donut, they were subscribed to LYS emails and received a free brand alignment worksheet to immediately help them with their podcast branding.
The follow-up email incorporated each subscriber’s favorite donut to add personality and fun to the interaction. It was also a great way to make the automated response feel personal!
I love adding a personal touch to customer communications. It builds goodwill and creates opportunities for creativity. If you’re ready to improve your email marketing, let’s work together.